Bancoomeva – a coomeva group company

PROJECT DESCRIPTION CLIENT BanCoomeva is the first cooperative Bank in Colombia. It claims to offer the most extensive personalized banking network across the country.   OBJETIVE CPTM The main objective of the client was to drive banking solutions from people who had already shown an interest in them from visiting their website.   STRATEGY Bancoomeva was experiencing an increased level using cart abandonment on its website; visitors would proceed down the path to purchase and not follow through on buying a bank product. Agency decided that Facebook Dynamic Product Ads (DPA) should be used to target users with perfectly timed …